Mark is an award-winning writer and consultant.
At the heart of his work is the view that we are a social creature rather: a we-species rather than a me-species. Synthesizing work from many academic disciplines, including anthropology, sociology computational social science, Mark explains simply how many of the things we observe are driven by social factors and how to shape them.
His work has reached far and wide: into business, policy, behaviour change and, of course, marketing and advertising. He is a Fellow of the IPA, The Marketing Society and the RSA. His written work includes HERD, I’ll Have What She’s Having and Copy Copy Copy. His next book will be out next year He writes a regular Substack – HERDspotting.
