BTO2026

Here’s the BTO 2026 Social Media Lab!

BTO 2026 is just around the corner, and we’re ready to bring our “Offbeat Tribe” of communication to life: introducing the Social Media Lab 2026.

This year, we’re not just presenting a team of correspondents, but a full-fledged workshop for co-creation and collective storytelling, perfectly in line with this year’s theme: Offbeat Tribes — Thinking Outside the Box, Joining New Tribes: Tourism of Opposites in the’era of’AI.

It was inspiring to review the 43 applications we received in response to the call: so many new faces and young talents, each bringing an extraordinary variety of perspectives, different spirits, and experiences ready to intertwine and influence one another.

In a landscape where algorithms risk standardizing behavior and stifling personalization, the Lab was created precisely to explore new paths. We’re not just covering the event at Stazione Leopolda on November 10 and 11: we launched a program of training, discussion, and co-design back in September and October, bringing together communicators, creators, tourism experts, and artificial intelligence specialists.

The power of a multifaceted, cross-cutting narrative remains a hallmark of BTO: each participant will interpret the event’s topics— Destination, Digital Strategy, Food & Wine, and Hospitality —choosing whether to share content on their own channels or produce it for the official ones, ranging from videos, analytical formats, AI-generated content, podcasts, and visual recordings.

It is with great pleasure, then, that we introduce you to those who will join us in sharing the excitement, the latest news, the trends, and the encounters on social media— in a narrative that will be, above all, creative and collaborative.

SOCIAL MEDIA LAB

  1. Renato Aiello
  2. Alex Bianchi
  3. Alessandra Cauzo
  4. Ottavio De Gregorio
  5. Giovanni Frenda
  6. Beatrice Giacardi
  7. Inzerillo, Zac D.
  8. Stefano Maccioni
  9. Cristina Rampado
  10. Chiara Riccio

SOCIAL MEDIA LAB – TUSCANY

  1. Patrizia Allara
  2. Francesca Ambrosi
  3. Elena Ciurli
  4. Romina Marovelli
  5. Benedetta Perissi
  6. Elena Petrioli
  7. Sara Piampiani
  8. Maria Celeste Pierozzi
  9. Serena Puosi
  10. Valentina Sheridan

Once again this year, membersof the IAW Social Team—selected by the Italy Ambassador Awards, an event held as part of BTO that honors the world’s top influencers, content creators, and bloggers who promote Italy—will come together to enrich the storytelling at BTO 2026.

  1. Alessia Mosca
  2. Ruba Isam Mohd Salim Shahzada
  3. Tonia Savoia
  4. Salvatore Strazzullo
  5. Patrizia Armellino
  6. Federica Lucente

Follow us, follow them, and join us! #BTO2026

Annalisa Romeo – Social Media Team Coordinator for BTO2026