A Solo Within the Orchestra
In this article, Clara Svanera introduces the third edition of BTO Women, exploring the rapidly growing trend of women traveling alone and its implications for the entire tourism industry.
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Tag: BTO 2026
A Guide to Tourism Advertising: An Interview with Paolo Ratto
In this interview, Paolo Ratto analyzes the evolution of advertising in the tourism industry, debunking the myth of the linear customer journey and the obsession with the last click.
Hotel Revenue Phone: The Missing Piece in Revenue Management
Hotels track almost everything: website visits, booking engines, OTAs, conversions, and campaigns. But when a potential guest calls, much of the information contained in the conversation is lost.
Here’s the BTO 2026 Social Media Lab!
BTO 2026 is just around the corner, and we’re ready to bring our “Offbeat Tribe” of communication to life: introducing the Social Media Lab 2026.
Hospitality Meets Horeca
In the Food & Wine Tourism program at BTO 2026, we will explore new synergies and partnerships between Horeca brands and hospitality establishments that are redefining the guest experience and business models.
Destinations Beyond Tourism: When a Destination Attracts People, Not Just Visitors
With AI and new forms of mobility, the relationship between people and places is changing, presenting destinations with a new challenge: managing their appeal beyond tourism.
PMS Fight Club: Hotel Management Software Enters a New Era
PMS is no longer just front desk software: distribution, pricing, payments, CRM, and AI all come together in a single ecosystem.
When You No Longer Choose Your Tribe
Signals, Algorithms, and New Travel Communities in the Age of AI. An article by Giulia Eremita, scientific coordinator of the Digital Strategy and Innovation topic.
BTO Young Speaker
Since 2022, BTO Young Speaker has been bringing the ideas of people under 35 to the stage at Stazione Leopolda: original visions, concrete proposals, and perspectives that the industry cannot ignore.
Offbeat Tribes: The Challenge of Personalization in the Age of Artificial Intelligence
In this article, BTO’s scientific director, Francesco Tapinassi, explores the dynamics of “Offbeat Tribes,” the theme of the 18th edition.
