Offbeat Tribes: The Challenge of Personalization in the Age of Artificial Intelligence
In this article, BTO’s scientific director, Francesco Tapinassi, explores the dynamics of “Offbeat Tribes,” the theme of the 18th edition.
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Category: BTO2026
The Paradox of Tourism: The Faster AI Advances, the More Important It Is to Be Able to Tell Your Story
From Digital Technology to Artificial Intelligence: How Tourism and Communication Are Changing for Destinations, Brands, and Operators.
