An expert in social media and tourism web marketing, for the past 26 years she has alternated between consulting for lodging facilities, museums, and restaurants, and teaching in classrooms and at companies—Master’s in Tourism (Ca’ Foscari University), Master’s in Digital Marketing (PIN in Prato), Polimoda, IED, EBTT, Federalberghi, and the Region of Tuscany—on topics such as social media marketing, SEO, and copywriting.
She launched the blog IoAmoFirenze in 2006, becoming one of Italy’s first local influencers. Ranked 6th nationally as the best travel website at the MIAwards (2013)—behind Turistipercaso, Expedia, and TripAdvisor—the blog made her famous as far away as Japan.
She is very active on social media, especially Instagram (@nellifirenze), where she focuses on content creation and short videos.
She has participated as a speaker at major industry trade shows. Today, she serves on the BTO Scientific Committee.
She is the author of the book “Web Marketing for Micro-Businesses and Professionals” (Hoepli).
In the tourism sector, he has worked with hotels, agritourism businesses, consortia, and trade associations, focusing on Google visibility, reputation management, and the design of tourism portals. He has trained hundreds of hoteliers and tourism professionals.
