Travelers have changed: OTAs have surpassed search engines as the first step in the search process, word-of-mouth as a starting point has doubled, and more than half of travelers already use an AI assistant to plan a trip. But the world of advertising is also undergoing profound changes: the boundaries between online and offline have definitively dissolved, digital platforms provide access to the big screen, and traditional media are now focusing on conversion.
A double storm that must be understood before it can be overcome. A presentation that starts here and aims to take stock of the current state of tourism advertising through data and case studies. For destinations, lodging facilities, and the entire industry. To understand where the game is being played, debunk some costly misconceptions, and walk away with practical tools to build a plan for the upcoming season.
SPEAKERS
Elena Farinelli
I Love Florence Digital Strategist & Owner
Paolo Ratto
TWOW Founder & Chairman
