Pier Carlo Testa has a long and multifaceted career behind him, marked by numerous cultural initiatives in the field of live entertainment, including at the international level. As an author, director, and festival director, his forward-thinking vision has led him to develop projects increasingly linked to tourism, exploring the interplay between the performing arts and regional promotion, and viewing organized travel as a genuine cultural experience.
In the 1990s, he launched the first themed tours and experiential tourism packages. He founded the tour operator ARTVIVA in Florence, which quickly became a leader in high-quality inbound tourism, starting with the 2000 Jubilee and continuing through Expo 2015.
For over ten years, he served as president of Fiavet Toscana, one of the most active regional federations, not only in training but also in organizing various events.
