BTO2026

Program

The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence

nest_clock_farsight_analog 11:00am • 10 November

event10 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #1language Italian

Culture by the Numbers Destination

Panel • Destination

Sandra Torre, Fabrizio Sudano, Àlex Villeyra, Barbara Minczewa, Emanuela Rosa-Clot

Sandra Torre

Città di Genova Direttore Turismo

Fabrizio Sudano

National Archaeological Museum of Reggio Calabria Direttore

Àlex Villeyra

The Data Appeal Company CEO

Barbara Minczewa

Polish Tourism Organisation, Rome Director

Emanuela Rosa-Clot

Cairo Publishing Direttore responsabile

nest_clock_farsight_analog 12:00pm • 10 November

event10 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #1language Italian

FROM PLACE BRANDING TO PLACE SIGNALING. How to build a sense of belonging and relevance in the age of tribes and AI Destination

Panel • Destination

Filippo Vidal, Letizia Ciaccafava, Arnaldo A. Bastos

Filippo Vidal

FutureBrand São Paulo Director and Partner

Letizia Ciaccafava

Destination Makers Destination Marketing Strategist | Place Branding Expert

Arnaldo A. Bastos

FutureBrand Chief Design Officer and partner

nest_clock_farsight_analog 02:00pm • 10 November

event10 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #1language Italian

OFFBEAT WALLS. Street Art, Urban Regeneration, and New Cultural Geographies Destination

Panel • Destination

Davide De Crescenzo, Francesco Palumbo, Pierluigi Nucci

Davide De Crescenzo

www.intoscana.it Direttore responsabile

Francesco Palumbo

Fondazione Sistema Toscana Direttore

Pierluigi Nucci

La Maesa Community Cooperative Amministratore

event10 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #7language Italian

“Yes, forever,” but… off-script Destination

Panel • Destination

Nicholas Costantini, Clara Svanera, Danielle Di Gianvito, Maria Gasparella

Nicholas Costantini

Cook Islands Tourism Corporation General Manager Sud Europa

Clara Svanera

Journalist covering tourism, culture, and international affairs, specializing in women's travel

Danielle Di Gianvito

Seychelles Tourism Board Direttore Italia

Maria Gasparella

Villa d'Este: The Collection Group Director of Sales and Marketing

nest_clock_farsight_analog 03:00pm • 10 November

event10 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #1language English/Italian

SILVER VILLAGE. How longevity is reshaping the destinations of the future Destination

Panel • Destination

Gianni Lacorazza, Giuliano Resce, Marco Corrias

Gianni Lacorazza

Appennino ETS Foundation Co-Founder e Vicepresidente

Giuliano Resce

University of Molise Professore Associato

Marco Corrias

Fluminimaggiore Community Cooperative Presidente

nest_clock_farsight_analog 04:00pm • 10 November

event10 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #5 Turespañalanguage English/Italian

Sustainable Tourism Development for DMOs through Data-Driven Approaches and AI Destination

Panel • Destination

Michele Colavito, John Fitzgibbon, Costanza Alesse, Manuela Bigi

Michele Colavito

Clust-ER Turismo Cluster Manager

John Fitzgibbon

NECSTouR Network of European Regions for Sustainable Tourism Managing Director

Costanza Alesse

NECSTOUR asbl Project Manager

Manuela Bigi

Tuscany Region Dirigente Settore Turismo, Commercio e Servizi

event10 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #4language English/Italian

SMART MED. Mediterranean port cities: tourism, innovation, and new destination strategies Destination

Panel • Destination

Vlaho Margaretic, Dolores Ordóñez, Ester Tamasi, Rocco Garufo, Tiziana Beghin

Vlaho Margaretic

City of Dubrovnik Senior Tourism Advisor Specialist

Dolores Ordóñez

AnySolution Director

Ester Tamasi

Malta Tourism Authority - VisitMalta Italy Direttore

Rocco Garufo

City of Livorno Assessore

Tiziana Beghin

Comune di Genova Assessora al turismo marketing territoriale e commercio

event10 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #1language English/Italian

THE DATA LANGUAGE. When data becomes a common language Destination

Panel • Destination

Giovanni Arata, Paola Bagatella, Mari Heininen, Schmutz Ádám

Giovanni Arata

Bologna Welcome Foundation Responsabile Contenuti e Dati

Paola Bagatella

Veneto Regional Federated Tourism Observatory

Mari Heininen

City of Helsinki Tourism Advisor, Network coordinator

Schmutz Ádám

VisitBalaton365 Tourism Strategy & Digital Development Expert

nest_clock_farsight_analog 10:00am • 11 November

event11 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #1language Italian

THE COMMUNITY DESTINATION. When the group becomes the destination Destination

Panel • Destination

Mattia Fiorentini, Claudio Pelizzeni, Ludovico Orlandi

Mattia Fiorentini

Scomfort Zone Founder

Claudio Pelizzeni

Si Vola Co-Founder

Ludovico Orlandi

BHS Travel Founder

event11 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #7language English/Italian

FROM ALL TO ALL. From accessible tourism to destinations for everyone Destination

Panel • Destination

Roberto Vitali, Angela Dedola, Alessandro Fiore

Roberto Vitali

Village for All V4A® CEO & co-founder

Angela Dedola

Tourism in the Region of Sardinia Dirigente Assessorato

Alessandro Fiore

Sustainable Territories Senior Project Manager

nest_clock_farsight_analog 11:00am • 11 November

event11 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #1language English/Italian

DESTINATIONS BEYOND TOURISM. How to attract talent, skills, and new residents Destination

Panel • Destination

Francesca Sofia, Gianna Elisa Berlingerio, Emma Taveri, Darcy Marie Mayfield

Francesca Sofia

CDP Foundation Direttore Generale

Gianna Elisa Berlingerio

Apulia Region Direttora Dipartimento Sviluppo Economico

Emma Taveri

Destination Makers CEO

Darcy Marie Mayfield

Shift with Darcy Marie, Experience Tulsa Belonging & Relocation Strategist

nest_clock_farsight_analog 12:00pm • 11 November

event11 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #4language Italian

The allure of TV series Destination

Panel • Destination

Paolo Carelli, Marco Valerio Pugini, Stefania Ippoliti, Enrico Ballarin

Paolo Carelli

Università Cattolica del Sacro Cuore Ricercatore e docente

Marco Valerio Pugini

Panorama Films Producer

Stefania Ippoliti

Tuscany Film Commission Responsabile

Enrico Ballarin

Mestiere Cinema Titolare e Produttore Esecutivo

event11 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #1language English/Italian

NATURAL INTELLIGENCE. How natural destinations are innovating to protect, enhance, and make their ecosystems accessible Destination

Panel • Destination

Frauke Fischer, Carmen Bizzarri, Guðrið Højgaard

Frauke Fischer

University of Würzburg, Bavaria, Germany

Carmen Bizzarri

Università Europea di Roma Professore associato

Guðrið Højgaard

Visit Faroe Islands CEO

nest_clock_farsight_analog 02:00pm • 11 November

event11 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #1language English/Italian

DESTINATIONS IN BALANCE. A new tourism pact: from entitlement to shared responsibility Destination

Panel • Destination

Francesco Maria Barbini, Rikke Holm Petersen, Barbara Marcotulli, Davide Bomben, Paola Olivari

Francesco Maria Barbini

University of Bologna Direttore del Centro di Studi Avanzati sul Turismo - CAST

Rikke Holm Petersen

Wonderful Copenhagen Director of Marketing, Communication & Behavior

Barbara Marcotulli

Advisor in Communication & Experience Design

Davide Bomben

Il Diamante - Quality Group Responsabile progetti speciali e sviluppo

Paola Olivari

Guida Viaggi Giornalista

nest_clock_farsight_analog 03:00pm • 11 November

event11 November • 03:00pm-03:25pmnest_clock_farsight_analog03:00pm-03:25pmpin_drop Hall #7language Italian

Digital traces of tourism: who’s really in Italy? Big data tells us Destination

Product Presentation • Destination

Enrico Bontorin, Luigi Mancino, Francesco Scorza

Enrico Bontorin

Motion Analytica Head of Operation and Sales

Luigi Mancino

Fastweb Vodafone Innovative Analytics Sales Advisor

Francesco Scorza

University of Basilicata Professore

event11 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #1language English/Italian

OUTDOOR TRIBES. Who really leads the new explorers? Destination

Panel • Destination

Elena Magni, Andrea Gelsomino, Marco Colombo, Albert Brenner

Elena Magni

Liguria Region Dirigente Turismo sostenibile e imprese turistiche

Andrea Gelsomino

Expert in outdoor tourism and product development

Marco Colombo

Bormio Tourism Coordinatore Generale

Albert Brenner

Outdooractive CEO

event11 November • 03:25pm-03:50pmnest_clock_farsight_analog03:25pm-03:50pmpin_drop Hall #7language Italian

What lies ahead for us? Tourism in Tuscany in 2027 Destination

Product Presentation • Destination

Marcello Carfora, Pier Carlo Testa

Marcello Carfora

Lybratech - Zucchetti Group CCOO & Partnership Manager

Pier Carlo Testa

The Original & Best Walking Tours Direttore

nest_clock_farsight_analog 04:00pm • 11 November

event11 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #6language Italian

11:00AM 12:00PM 02:00PM 03:00PM 04:00PM

11 NOVEMBER

10:00AM 11:00AM 12:00PM 02:00PM 03:00PM 04:00PM

Program

nest_clock_farsight_analog 11:00am • 10 November

Culture by the Numbers Destination

nest_clock_farsight_analog 12:00pm • 10 November

FROM PLACE BRANDING TO PLACE SIGNALING. How to build a sense of belonging and relevance in the age of tribes and AI Destination

nest_clock_farsight_analog 02:00pm • 10 November

OFFBEAT WALLS. Street Art, Urban Regeneration, and New Cultural Geographies Destination

“Yes, forever,” but… off-script Destination

nest_clock_farsight_analog 03:00pm • 10 November

SILVER VILLAGE. How longevity is reshaping the destinations of the future Destination

nest_clock_farsight_analog 04:00pm • 10 November

Sustainable Tourism Development for DMOs through Data-Driven Approaches and AI Destination

SMART MED. Mediterranean port cities: tourism, innovation, and new destination strategies Destination

THE DATA LANGUAGE. When data becomes a common language Destination

nest_clock_farsight_analog 10:00am • 11 November

THE COMMUNITY DESTINATION. When the group becomes the destination Destination

FROM ALL TO ALL. From accessible tourism to destinations for everyone Destination

nest_clock_farsight_analog 11:00am • 11 November

DESTINATIONS BEYOND TOURISM. How to attract talent, skills, and new residents Destination

nest_clock_farsight_analog 12:00pm • 11 November

The allure of TV series Destination

NATURAL INTELLIGENCE. How natural destinations are innovating to protect, enhance, and make their ecosystems accessible Destination

nest_clock_farsight_analog 02:00pm • 11 November

DESTINATIONS IN BALANCE. A new tourism pact: from entitlement to shared responsibility Destination

nest_clock_farsight_analog 03:00pm • 11 November

Digital traces of tourism: who’s really in Italy? Big data tells us Destination

OUTDOOR TRIBES. Who really leads the new explorers? Destination

What lies ahead for us? Tourism in Tuscany in 2027 Destination

nest_clock_farsight_analog 04:00pm • 11 November

DMOs and the Challenge of AI – Initial Findings from the TC4AI Research Project Destination

Who controls the Destination? A comparison of models, from local areas to international markets Destination