Svetlana Trushnikova is a professional in the field of communications and tourism marketing, with over 16 years of experience in showcasing “Made in Italy” products and promoting destinations internationally.
He founded the Italy Ambassador Awards, the first Italian award dedicated to international influencers and content creators who showcase and promote Italy through digital channels, fostering dialogue between institutions, businesses, and new forms of communication.
Through the IAW On the Road project, it expanded the initiative by bringing the dialogue directly to local communities, creating networking opportunities among the tourism, hospitality, and digital creator sectors.
Passionate about innovation, culture, and international relations, she has collaborated with organizations, companies, and trade shows, developing formats and communication strategies that combine storytelling, marketing, and a tangible impact on the local community.
