He has been working in the fields of tourism policy and marketing for years, with a particular focus on building digital ecosystems and digital reputation.
He served as director of tourism policy at the Ministry of Cultural Heritage and Activities and Tourism; previously, he was a senior marketing strategist for Fondazione Sistema Toscana, where he managed relations with businesses and local governments, director of the Grosseto Tourist Board (APT), and tourism director for the Province of Grosseto, where he implemented regional rebranding campaigns, managed destination marketing, and developed the Maremma Brand Index—one of the first studies in Italy on the reputation of tourist destinations.
He oversaw the digital strategy for the Umbria Region and the social media strategy for Ogliastra in Sardinia.
He has published *Tourism and Reputation* with Maggioli Editore and *The Marketing of Reviews* with Apogeo.
