We’ll discuss this at BTO 2026. Valentina Lepore and Luca Vescovi offer a preview of some of the topics to be covered, helping us outline the current landscape through data, real-world examples, and different perspectives.
In this interview, Paolo Ratto analyzes the evolution of advertising in the tourism industry, debunking the myth of the linear customer journey and the obsession with the last click.
Hotels track almost everything: website visits, booking engines, OTAs, conversions, and campaigns. But when a potential guest calls, much of the information contained in the conversation is lost.
Signals, Algorithms, and New Travel Communities in the Age of AI. An article by Giulia Eremita, scientific coordinator of the Digital Strategy and Innovation topic.
In this article, BTO’s scientific director, Francesco Tapinassi, explores the dynamics of “Offbeat Tribes,” the theme of the 18th edition.
