A Guide to Tourism Advertising: An Interview with Paolo Ratto
In this interview, Paolo Ratto analyzes the evolution of advertising in the tourism industry, debunking the myth of the linear customer journey and the obsession with the last click.
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Tag: Digital Strategy
When You No Longer Choose Your Tribe
Signals, Algorithms, and New Travel Communities in the Age of AI. An article by Giulia Eremita, scientific coordinator of the Digital Strategy and Innovation topic.
