Mari Heininen is a tourism development expert at the City of Helsinki, specializing in stakeholder collaboration, data-driven destination development, and digital visibility. She coordinates the Helsingin tekijät network, bringing together businesses and organizations to strengthen Helsinki’s tourism ecosystem through shared knowledge and collective action.
Mari has experience in helping tourism companies improve their digital presence through coaching, data analysis, and practical development programs. She also leads and facilitates agile tourism innovation pilots that connect businesses, visitors, and new solutions in real-world environments. Her work focuses on transforming data into actionable insights, fostering collaboration, and creating meaningful impact across the tourism sector.
