Pierluigi Nucci is the president and co-founder of the La Maesa Community Cooperative, established in 2020 in Aielli, in the province of L’Aquila, and co-founder of the Borgo Universo festival. With a degree in Food Science and Technology, he gained experience in the restaurant and hospitality industries in London and Australia, and subsequently put his skills to work for the local community. He is a founding partner of Casa Verde, a restaurant in Aielli where he oversees the culinary offerings, highlighting local products and the region’s identity.
Her work is tied to the transformation of Aielli into an open-air museum, where murals interact with the town’s history and daily life. Through La Maesa, she coordinates cultural projects, visitor services, and relationships with local institutions and networks, helping to manage approximately 60,000 tourists per year. Tourism is the driving force behind a community development project that aims to create jobs, promote new housing opportunities, and establish services where needed, translating the opportunities generated by visitors into benefits for the town’s residents and helping to build new, tangible conditions for living, staying, and returning to inland areas.
