Sara Brunelli is Chief Innovation Officer at HNH Hospitality, one of Italy’s leading independent white-label hotel operators in the 4- and 5-star segments, where she leads the group’s innovation and digital transformation projects.
Previously, between 2024 and 2025, she served as General Manager of Lindbergh Hotels. Her involvement in digital tourism began in 2014, when she left the family business to found Bidtotrip, a startup focused on luxury online travel: an entrepreneurial experience that gave her firsthand insight into how technology and tourism products can come together. She previously worked at the Brunelli Group, which operates in the food retail sector.
His motto, borrowed from Walt Disney: “If you can dream it, you can do it.”
