BTO2026

Program

The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence

nest_clock_farsight_analog 11:00am • 10 November

event10 November • 11:00am-12:50pmnest_clock_farsight_analog11:00am-12:50pmpin_drop Hall #4language Italian

Italian Hospitality Tribe – The Rulebreakers Hospitality

Lorenzo Vidoni, Giulia Eremita, Angelo La Riccia, Filippo Ribacchi, Andrea Galardi, Guido Brucellaria, Paolo Manca, Ambra Lee Agnoletti, Sara Prontera, Sara Brunelli

Lorenzo Vidoni

CampusX Cluster General Manager

Giulia Eremita

BTO 2026 Digital Strategy

Angelo La Riccia

VOIhotels Chief Commercial Officer

Filippo Ribacchi

BZAR Hotels CEO & Founder

Andrea Galardi

Soges Group CEO

Guido Brucellaria

WorldHotels Italy & Southeast Europe Director of ICT & Information Security | CISO

Paolo Manca

Felix Hotels Amministratore Delegato

Ambra Lee Agnoletti

Minor Hotels Direttore Vendite

Sara Prontera

Nicolaus Direttrice Marketing e Comunicazione

Sara Brunelli

HNH Hospitality Chief innovation officer

nest_clock_farsight_analog 02:00pm • 10 November

event10 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #4language Italian

Hype vs. Reality: the true state of AI adoption in tourism, unfiltered Hospitality

Panel • Hospitality

Alessandro Nucara, Salvio Capasso, Valeria Fedele, Francesco Tapinassi, Barbara Casillo

Alessandro Nucara

Federalberghi Direttore Generale

Salvio Capasso

SRM Head of Businesses & Territory Dept.

Valeria Fedele

Assohotel Coordinatore Nazionale

Francesco Tapinassi

BTO 2026 Direttore Scientifico

Barbara Casillo

Italian Association of Hotels (Confindustria Alberghi) Direttore Generale

nest_clock_farsight_analog 03:00pm • 10 November

event10 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #3language Italian

Open Air Tribes Hospitality

Panel • Hospitality

Alessandro Tortelli, Lia Dal Cappello, Enrico Paoli, Alberto Granzotto

Alessandro Tortelli

Florence Center for Tourism Studies Direttore Scientifico

Lia Dal Cappello

HBenchmark Project & Account Manager per il settore Open Air

Enrico Paoli

Faita Federcamping Tuscany Direttore

Alberto Granzotto

Faita Federcamping Presidente

nest_clock_farsight_analog 04:00pm • 10 November

event10 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #7language Italian

PMS FIGHT CLUB. (Not) Forbidden moves among Hotel Management Systems Hospitality

Toolboxes • Hospitality

Fabio Di Prima, Edoardo Ridolfi, Marco Matarazzi, Tommaso Tiberi

Fabio Di Prima

HOTELCUBE - Proxima Service CPTO

Edoardo Ridolfi

Slope Marketing Director

Marco Matarazzi

Slope CEO & co-founder

Tommaso Tiberi

Mews Commercial Director Italia

nest_clock_farsight_analog 10:00am • 11 November

event11 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #3language Italian

Offbeat Hotel: from surface-level sustainability to achievable Net-Zero Hospitality

Toolboxes • Hospitality

Silvia Moggia

Tourism Management Consultant

nest_clock_farsight_analog 11:00am • 11 November

event11 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #3language Italian

The guest is not just a number: the toolbox for relational and empathetic marketing Hospitality

Panel • Hospitality

Francesco Bondielli, Alessandro Augier, Daiana Ferretti

Francesco Bondielli

California Park Hotel Capo Ricevimento

Alessandro Augier

Gala Management Amministratore

Daiana Ferretti

Acapulco Hotel Direttrice

nest_clock_farsight_analog 12:00pm • 11 November

event11 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #5 Turespañalanguage Italian

Humans-as-Luxury Hospitality

Panel • Hospitality

Simone Puorto

Elegia Founder

nest_clock_farsight_analog 02:00pm • 11 November

event11 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #7language Italian

From Data to Relationships: how AI helps hotels truly get to know every guest Hospitality

Product Presentation • Hospitality

Gianni Lorusso, Fabrizio Rossiello

Gianni Lorusso

e.RATIO CEO

Fabrizio Rossiello

e.RATIO Analista Funzionale

event11 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #6language Italian

Revenue Offbeat Hospitality

Toolboxes • Hospitality

Emanuele Mansueti, Federica Salvatori, Emanuele Nardin

Emanuele Mansueti

Hotel Performance Revenue Coach

Federica Salvatori

ReVibe LTD Strategist Consultant & Founder

Emanuele Nardin

HotelPerformance CEO

event11 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #4language Italian

Hotel Revenue Phone: “from words to data – Making what you say just as measurable as what you write” Hospitality

Toolboxes • Hospitality

Nicola Zoppi, Varner Ferrato

Nicola Zoppi

Mind Lab Hotel CEO

Varner Ferrato

Hotel Miramonti Turin Direttore

nest_clock_farsight_analog 03:00pm • 11 November

event11 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #6language Italian

GEO REPUTATION. Being found when AI is searching Hospitality

Toolboxes • Hospitality

Alessandra Favaretto, Armando Travaglini, Luca Bove

nest_clock_farsight_analog 04:00pm • 11 November

event11 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #4language Italian

Job Redesign. When AI enters the front office, who does what? Hospitality

Toolboxes • Hospitality

Claudia Ferrero, Ilaria Bigliazzi

Claudia Ferrero

Horeca Job CEO & Founder

Ilaria Bigliazzi

HR Director

10 NOVEMBER

11:00AM 02:00PM 03:00PM 04:00PM

11 NOVEMBER

10:00AM 11:00AM 12:00PM 02:00PM 03:00PM 04:00PM

Program

nest_clock_farsight_analog 11:00am • 10 November

Italian Hospitality Tribe – The Rulebreakers Hospitality

nest_clock_farsight_analog 02:00pm • 10 November

Hype vs. Reality: the true state of AI adoption in tourism, unfiltered Hospitality

nest_clock_farsight_analog 03:00pm • 10 November

Open Air Tribes Hospitality

nest_clock_farsight_analog 04:00pm • 10 November

PMS FIGHT CLUB. (Not) Forbidden moves among Hotel Management Systems Hospitality

nest_clock_farsight_analog 10:00am • 11 November

Offbeat Hotel: from surface-level sustainability to achievable Net-Zero Hospitality

nest_clock_farsight_analog 11:00am • 11 November

The guest is not just a number: the toolbox for relational and empathetic marketing Hospitality

nest_clock_farsight_analog 12:00pm • 11 November

Humans-as-Luxury Hospitality

nest_clock_farsight_analog 02:00pm • 11 November

From Data to Relationships: how AI helps hotels truly get to know every guest Hospitality

Revenue Offbeat Hospitality

Hotel Revenue Phone: “from words to data – Making what you say just as measurable as what you write” Hospitality

nest_clock_farsight_analog 03:00pm • 11 November

GEO REPUTATION. Being found when AI is searching Hospitality

Vibe Coding Hotel: “You don’t need a developer. You need an idea and the courage to give it a try.” Hospitality

nest_clock_farsight_analog 04:00pm • 11 November

Job Redesign. When AI enters the front office, who does what? Hospitality