Ester Tamasi, whose professional career has spanned various sectors of the tourism industry—from the hotel industry to tour operating and marketing—has been with VisitMalta since 2009, when she oversaw the organization’s start-up phase, eventually becoming Director for Italy in 2019.
Over the years, it has supported a major repositioning of Malta and Gozo as destinations that can be enjoyed year-round and are capable of catering to a variety of target audiences and interests, with a particular focus on the MICE, sports, and luxury segments.
Italy is now one of the key markets for the Maltese tourism industry. Digitalization and product innovation are the cornerstones of the growth and development of the promotional strategy carried out by the VisitMalta Italia team.
