From mere stopovers to destinations to be experienced and explored, Mediterranean port cities are rethinking their role in tourism, seeking a new balance between attractiveness, economic development, sustainability, and the quality of life for their residents.
How can we highlight our cultural heritage and maritime identity, innovate our promotional strategies and the management of tourist flows, and create new opportunities for local communities?
A comparison of Genoa, Malta, Dubrovnik, and Livorno to explore strategies, policies, and best practices in destination management, focusing on innovation, urban regeneration, and new visions for Mediterranean tourism.
SPEAKERS
Vlaho Margaretic
City of Dubrovnik Senior Tourism Advisor Specialist
Dolores Ordóñez
AnySolution Director
Ester Tamasi
Malta Tourism Authority - VisitMalta Italy Direttore
Rocco Garufo
City of Livorno Assessore
