He was born in 1970 in a corner of the Langhe, in the south, where the Piedmontese air mingles with the winds blowing up from the sea and the rhythms of the vineyard mark the passage of time. At university, he studied economics and marketing while beginning to get involved in local development.
Since 1998, he has worked at the Alba Bra Langhe and Roero Tourism Board, eventually becoming its director. He has been involved throughout the entire period of tourism development and growth in the Langhe and Roero regions. He also helped expand the region’s reach through the creation of the Langhe Monferrato Roero Tourism Board (ATL).
Since 2000, he has helped found and manage the National Center for Truffle Studies, creating new narrative models dedicated to the White Truffle of Alba.
In June 2022, he left the ATL, became a freelancer, and began working in destination management and regional tourism development. He is involved in planning and development with various destinations, fostering innovation and growth.
Since 2026, he has served as president of the Enoteca Regionale del Barbaresco, with the goal of bringing innovation and an international perspective to the world’s largest Barbaresco shop.
