BTO2026
Program
The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence
nest_clock_farsight_analog 11:00am • 10 November
Food and Wine Tourism: between new tribes and AI agents Food & Wine Tourism
Roberta Milano
Tourism Marketing & Communication Strategist
Francesca Benati
Amadeus Italy Senior Vice President Global Travel Sellers e Amministratore Delegato
Fabio Galetto
Google Italy Sales Director
nest_clock_farsight_analog 12:00pm • 10 November
From Product to Place: when and how food and wine become tourism Food & Wine Tourism
Francesco Tapinassi
BTO 2026 Direttore Scientifico
Leonardo Marras
Tuscany Region Assessore all'economia e al turismo
Bruno Bertero
Langhe Monferrato Roero Tourism Board Direttore Generale
Paolo Tegoni
Terrae Cultural and Culinary Center Docente e gastronomo
Luisanna Messeri
Chef, author, writer, and TV personality
Paolo Setta
Il Bosso Cooperative Direttore Turismo, Comunicazione e Marketing
nest_clock_farsight_analog 02:00pm • 10 November
RistoImpact: how important is the restaurant industry to tourism? Food & Wine Tourism
Nicoletta Polliotto
Brand Strategist, Food Marketer
Luigi Franchi
sala&cucina Direttore Responsabile
Giovanni Di Tomaso
In Vino Business Consulente F&B e Wine List Designer
Saverio Mucci
Mastercard Vice President - Government Lead Italia
nest_clock_farsight_analog 03:00pm • 10 November
Hospitality meets the restaurant industry: synergies, co-branding, and new models of hospitality Food & Wine Tourism
Chiara Maggenti
Atelier Damiano Carrara General Manager
Andrea Gori
Trattoria Da Burde 1901 Oste di Sala
Ermelinda Martino
Airelles Food & Beverage Manager
Carlo Vischi
Advisor: Food, Beverage, and Tourism
Wine Experience 4.0: when wine, culture, and the outdoors become a destination Food & Wine Tourism
Gerardo Gondi
Chianti Rufina Consortium Presidente
Ilaria Guidantoni
Journalist and writer
Giuseppe Salvini
Camera di Commercio di Firenze Segretario Generale
Antonio Paolini
Food and wine critic, journalist, and taster
Tiziana Frescobaldi
Artists for Frescobaldi - CastelGiocondo Responsabile del progetto
Donatella Cinelli Colombini
Wine Tourism Movement Imprenditrice vitivinicola e fondatrice
Alessandra Arcese
ISNART - National Institute for Tourism and Cultural Research Coordinatrice dell’Area Qualificazione Territorio e Imprese
nest_clock_farsight_analog 04:00pm • 10 November
THE TRIBE THAT SAW THE FUTURE. When Carlin Petrini envisioned a form of tourism that didn’t exist yet Food & Wine Tourism
Roberta Milano
Tourism Marketing & Communication Strategist
Eleonora Cozzella
Il Gusto - la Repubblica Direttore
Barbara Nappini
Slow Food Italy Presidente
The five tribes of taste: from segmentation to product design Food & Wine Tourism
Halil Korkmaz
Istanbul Convention and Visitors Bureau Board member & Treasurer
Federico Desimoni
Consortium for the Protection of Balsamic Vinegar of Modena Direttore Generale
Roberta Garibaldi
Italian Association for Food and Wine Tourism Presidente
Rosanna Romano
Campania Region Direttore Generale per le Politiche Culturali e il Turismo
nest_clock_farsight_analog 10:00am • 11 November
THE NEXT ERA OF STORYTELLING. Video, creativity, and generative AI to tell stories about tourism Food & Wine Tourism
Toolboxes • Food & Wine Tourism
Roberta Milano
Tourism Marketing & Communication Strategist
Simone Spoladori
Orange Media Group Chief Brand Officer & Area Branded Director
nest_clock_farsight_analog 11:00am • 11 November
NO ONE LEFT BEHIND. Food, places, and information for truly accessible tourism Food & Wine Tourism
Annalisa Romeo
Appennino Foundation Direttrice
Anna Mayer
Guitián Mayer Divulgatrice gastronomica
Roberto Carcangiu
Professional Association of Italian Chefs, APCI Chef - Presidente nazionale
Sandra Torre
Città di Genova Direttore Turismo
Marta Grelli
Travelin CEO e Founder
nest_clock_farsight_analog 12:00pm • 11 November
Ambassadors of the Region: how hyperlocal information drives experiential tourism and highlights local excellence and identity Food & Wine Tourism
Silvia Savoye
Aostasera.it Direttrice responsabile
Davide De Crescenzo
www.intoscana.it Direttore responsabile
Simona Bellocci
Fondazione Sistema Toscana - intoscana.it Caporedattore
Matteo Rainisio
Edinet CEO
nest_clock_farsight_analog 02:00pm • 11 November
Is wine still culture? Contemporary expressions, landscapes, and new audiences Food & Wine Tourism
Monica Molteni
University of Verona Professoressa associata di Museologia e critica artistica
Susanna Gristina
Iter Vitis International Association Presidente
Fabio Piccoli
Wine Meridian Direttore Responsabile
Mauro Carbone
Enoteca Regionale del Barbaresco Presidente
Luca Bochicchio
University of Verona Professore associato
nest_clock_farsight_analog 03:00pm • 11 November
Milan and Cortina Olympics—From Sports to Food Tourism Food & Wine Tourism
Francesco Redi
Tiramisù World Cup Fondatore e ideatore
Davide Rampello
Professore universitario, Consulente culturale, Direttore artistico
Andrea Casadei
AlmavivA Tourism Area Manager - SME Cultura Turismo e Entertainement
Elisabetta Salvadori
Milano Cortina 2026 Head of FNB
nest_clock_farsight_analog 04:00pm • 11 November
EVERYONE’S CRAZY ABOUT A DONUT. From algorithms to standardization: when communication becomes a trap Food & Wine Tourism
Michele Pozzobon
Burici General Manager
Paola Sucato
PR and communications consultant, digital strategist in the food and tourism sectors
Pietro Caroli
Trattoria Trippa Owner & Co-founder
Anthony La Salandra
SMARTLAND: Veneto Regional Innovation Network Cluster Manager
Alberto Lupini
Italia a Tavola Direttore
