He is the founder of Digital Marketing Turistico, a company that provides training and marketing consulting services for the hospitality industry.
He has helped hundreds of independent hotels, hotel groups, and chains develop the most effective strategies for building a strong online presence, increasing visibility, and improving profitability.
He is a speaker at major industry events, teaches at various universities, business schools, and public and private training institutions, and collaborates with leading trade associations.
He has written two books: “Digital Marketing for Tourism and Revenue Management Strategies for the Hospitality Industry,” a bestseller translated into several languages, and “Hotel Digital Marketing.”
He is the founder of the largest Italian Facebook group dedicated to “Digital Tourism Marketing” and has been publishing a newsletter since 2012 with more than 10,000 subscribers.
