Reviews are no longer just social proof—they’re training data for LLMs. When a user asks ChatGPT or Gemini, “Where can I stay in Forte dei Marmi?”, the AI responds by drawing on what it finds written about you—and if your hotel isn’t machine-readable, it simply won’t show up.
In this panel, we’ll break down the mechanism and dive into the tools: how to structure responses to reviews so they serve as signals for AI, what data to include and where, and how to measure whether you’re appearing in generative responses.
No theories about the future: a practical checklist to put into action on Monday morning.
SPEAKERS
Alessandra Favaretto
Nozio, LLC Head of Sales & Marketing
Armando Travaglini
Digital Marketing for the Tourism Industry Consulente e formatore
Luca Bove
Local Strategy CEO
