Barbara Minczewa is the Director of the Polish Tourism Organisation in Italy, based in Rome. With over 15 years of experience in tourism marketing and international destination promotion, she has built her professional career across Italy and Poland.
She leads destination marketing strategies, digital campaigns and integrated B2B and B2C initiatives, fostering partnerships among institutions, destinations, tourism industry stakeholders and media.
Her work focuses on showcasing Poland as a contemporary, vibrant and surprising destination, combining storytelling, creativity and innovative approaches to tourism promotion.
She holds a PhD in Humanities with the Doctor Europaeus distinction, following an academic path between the University of Rome Tor Vergata and Jagiellonian University in Kraków, bringing a strong intercultural perspective to her professional activities.
