Letizia Ciaccafava is a destination marketing manager and place branding expert with over 15 years of experience in the hospitality industry and in the sustainable promotion of regions.
She has worked for public agencies, foundations, and national and international companies (including Fondazione FS Italiane, the Region of Tuscany, the Albatravel Group, Gambero Rosso, Eden Hotels, and The Begin Hotels Collection), developing innovative strategies that integrate cultural identity, sustainability, and regional marketing.
Since 2023, he has been a partner at Destination Makers, a consulting firm specializing in the positioning and tourism development of regions, where he leads projects in place branding, tourism governance, and the promotion of local communities.
Passionate about tourism as a tool for positive change, she believes that destinations are not just places to visit but living ecosystems, where communities and travelers can thrive in harmony while generating economic, social, and environmental value.
