Emma is a destination strategist and social innovator. She works at the intersection of regional marketing, creativity, and local development to transform regions with high untapped potential into destinations people choose to visit, return to, and call home.
She has worked with leading tourism companies and public agencies in Italy and across Europe. She is the founder and CEO of Destination Makers, a benefit corporation that creates and promotes smart, creative, inclusive, and sustainable destinations.
He created “Recharge in Nature,” a campaign to help the Dolomites recover after Storm Vaia, which received over 19,000 applications from around the world, and “Sea Working,” a pioneering initiative in Italy aimed at attracting talent and digital nomads.
She served as Councilor for Tourism, Regional Marketing, Creativity, and International Cooperation in Brindisi, where she helped develop policies for remote work.
He chairs the Just B Foundation, which he co-founded to test a new destination model from the South based on human capital, talent, and a just transition.
He coordinates the “Destination” theme on the BTO Scientific Committee and is a member of the Founders’ Council of the Fitzcarraldo Foundation.
