Where: Exhibition Area – central section near the bar
When: November 10–11 , 2026 | Stazione Leopolda, Florence
Format: One-on-one training , hands-on demonstrations, and direct interaction with experts
Who it’s for: All skill levels, from beginners to the most experienced professionals
From creating AI assistants to vibe coding, from content production to intelligent agents: “Humans Train AI” returns to BTO 2026—a dedicated space for hands-on training on artificial intelligence tools for tourism, hospitality, and marketing.
Here, the experts step down from the stage and interact directly with participants to show how the tools work, try them out together, and answer specific questions. No lectures: just demonstrations, practical examples, hands-on training, and discussions—all in an informal setting that’s accessible to everyone, regardless of their level of familiarity with AI.
Twelve sessions over two days to discover how to use artificial intelligence in your daily work: from virtual assistants for hotels to dashboards that integrate data, from vibe coding to image and video creation, from visibility on Google and in Large Language Models to automated workflows and AI agents.
An opportunity to explore new tools or gain a deeper understanding of those you already know, by exchanging ideas with professionals who use them in practice.
In line with “Offbeat Tribes,” the theme of BTO 2026, “Humans Train AI” invites us to explore new ways of working, creating, and collaborating with artificial intelligence.
The goal? To come away with some new skills, ideas to put into practice right away, and a greater understanding of what AI can do—without losing sight of the value of people.
The Humans Train AI 2026 Program
DAY 1 — Tuesday, November 10
10:00 – 11:00 | AI for the Hotel Industry: From Smart Assistants to the Revenue Phone—Covering Analytics, Training, and Automation
With Varner Ferrato, Director of Hotel Miramonti Torino
11:00 a.m. – 12:00 p.m. | ChatGPT: Crafting the Right Prompts to Tell Stories and Highlight Tourism and Food-and-Wine Experiences
With Giorgia Deiuri, Destination Manager & Social Media Expert, A|G Innovazione Italia
12:00 PM – 1:00 PM | Vibe Coding Lab for the Hospitality Industry: Build Your Own Digital Tool with AI
With Nicola Zoppi, BTO Hospitality Coordinator
2:00 PM – 3:00 PM | Use AI to build a dashboard for your hotel by integrating data from multiple sources
With Cristian Brocculi, Sales Manager at Aqua Hotel Rimini
3:00 p.m. – 4:00 p.m. | AI Video Strategy with Runway for Hotels, Destinations, Wine, and Food
With Giuliano Ambrosio, Head of Innovation at Orange Media Group and Co-founder of ThinkinHat
4:00 PM – 5:00 PM | Google Maps, AI Overviews, and Gemini for Local Businesses (Hotels, Wine and Hospitality, and Attractions): Tools and Practical Tips
With Luca Bove, Digital & Search Marketing Strategist
DAY 2 — Wednesday, November 11
10:00 a.m. – 11:00 a.m. | From Prompt to Image: AI Tools and Visual Storytelling to Bring Places to Life
With Giovanni Frenda, Communications Consultant and Professional Photographer
11:00 a.m. – 12:00 p.m. | AI and Digital Creativity: New Images, New Opportunities, and New Rules of the Game
With Andrea Casadei, AlmavivA Tourism Practice Manager – SME Culture, Tourism, and Sports
12:00 PM – 1:00 PM | AI and Digital Creativity: New Images, New Opportunities, and New Rules of the Game
With Valentina Lepore, Senior SEO Consultant and Search Marketing Strategist
2:00 PM – 3:00 PM | From Idea to Project with ChatGPT/Work, Gemini, Claude, and Manus: Creativity, Strategy, and AI Workflow
With Zac D. Inzerillo, Social Media Manager, HappyMinds
3:00 p.m. – 4:00 p.m. | Digital workers in hotels: What to Delegate to AI and What to Leave to People
With Simone Puorto, Founder, Travel Singularity
4:00 PM – 5:00 PM | AI-Driven Hospitality Management: Connecting Agents, Data, and Tools to Manage Day-to-Day Operations
With Stefano Greco, CTO of Habyto
From Theory to Practice: AI Tailored for Professionals
Humans Train AI is designed for hoteliers, tour operators, destination managers, and marketing and communications professionals, as well as anyone who wants to learn about artificial intelligence by starting with real-world needs.
An opportunity to exchange ideas with those who are already using these technologies, discover new solutions, and gain insights that can be immediately applied to your business.
Because the future of artificial intelligence is not built solely on increasingly powerful algorithms, but on people capable of using them creatively, thoughtfully, and effectively.
We look forward to seeing you at Humans Train AI (exhibition hall—central area near the bar) on November 10 and 11, 2026, at the Stazione Leopolda in Florence.
Check out the full BTO 2026 program
