The outdoor sector continues to grow, but increasingly less in line with traditional tourism models. Travelers seek authenticity, nature, and places off the beaten path, but they often end up following the same content, creators, platforms, and itineraries suggested by algorithms.
This is the paradox of the contemporary outdoor experience: the quest for discovery gives rise to new collective behaviors, while the desire for unspoiled places risks focusing attention on the same areas, creating new forms of pressure even in marginal or remote regions.
Destinations are thus increasingly less defined by traditional segments and increasingly more by fluid, temporary communities, brought together by shared passions, lifestyles, and values.
The panel explores how these communities emerge, the role that algorithms and platforms play in discovering places, how events transform a sense of belonging into a product, and which models make it possible to enhance fragile territories without compromising their identity and authenticity. From destinations that choose to limit infrastructure to large international communities and platforms that influence the distribution of tourist flows, the discussion will examine the new dynamics between the outdoors, communities, and the local area.
SPEAKERS
Elena Magni
Liguria Region Dirigente Turismo sostenibile e imprese turistiche
Andrea Gelsomino
Expert in outdoor tourism and product development
Marco Colombo
Bormio Tourism Coordinatore Generale
Albert Brenner
Outdooractive CEO
