The rules of digital marketing are changing. New regulations on email tracking pixels are forcing companies to rethink data collection, measurement, and segmentation. At the same time, advertising platforms are increasingly relying on artificial intelligence to identify audiences and optimize campaigns, while creativity is becoming a key lever for tapping into interests and behaviors.
Using practical examples from email marketing, Google Ads, and Meta Ads, Alessandra and Michael will explore how strategies are evolving to reach travelers who no longer fit into traditional segments—amid new privacy regulations, automation, and AI tools for creating advertising content.
The key question: If we can no longer track everything and we’re no longer the ones deciding exactly who to reach, how can we maintain control over our strategy?
SPEAKERS
Alessandra Farabegoli
Palabra Email Marketing Strategist e co-founder
Michael Vittori
LabDigitale Head of Advertising
