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event10 November nest_clock_farsight_analog11:00am-11:50am pin_drop Hall #2 language Italian

New Reasons to Travel

Why do people travel today, and how are their reasons for traveling changing?

Drawing on data, trends, and behaviors observed by Expedia and Booking.com, the panel explores the new motivations driving travelers, including emerging interests, identity, opportunities, and increasingly fluid communities.

A comparison to understand how platforms are interpreting the new travel tribes and what signals destinations and operators can pick up on.

SPEAKERS
Ornella D’Alessio

Travel writer

Marco Sprizzi

Expedia Group Director Market Management Italy & Malta

Giuseppe Salomi

Booking.com Area Manager