Paolo Setta, a professional in the field of active and experiential tourism from Abruzzo, with a background as an actor in the entertainment industry.
He is the director of the Tourism, Communications, and Marketing division of the Il Bosso Group, a company dedicated to promoting the natural and cultural heritage of Abruzzo. He is the creator and organizer of “Abruzzo Attrattivo,” the first and only event entirely dedicated to active, digital, and experiential tourism in Abruzzo.
It designs, coordinates, and revitalizes small regions—including their towns and communities—with the goal of transforming them into distinctive and meaningful tourist destinations. It has always favored storytelling over commercial promotion when it comes to tourist destinations and products.
He believes in cooperation and works in Abruzzo alongside many professionals and tourism operators to break down rivalries and foster competitiveness and solidarity.
Over the course of his more than 25-year career in tourism, he has designed and created over 100 tourist experiences—from the mountains to the seaside—always prioritizing quality over quantity and the value of services over the sheer volume of activities.
For him, tourism is a serious matter.
