BTO2026

Program

The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence

nest_clock_farsight_analog 11:00am • 10 November

event10 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #2language Italian

New Reasons to Travel Digital Strategy & Innovation

Panel • Digital Strategy & Innovation

Ornella D'Alessio, Marco Sprizzi, Giuseppe Salomi

Ornella D’Alessio

Travel writer

Marco Sprizzi

Expedia Group Director Market Management Italy & Malta

Giuseppe Salomi

Booking.com Area Manager

nest_clock_farsight_analog 12:00pm • 10 November

event10 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #2language Italian

AI Economy: the economy, business, and people in the age of Artificial Intelligence Digital Strategy & Innovation

Panel • Digital Strategy & Innovation

Francesca Zanutto, Rodolfo Baggio, Jacopo Paoletti

Francesca Zanutto

University of Turin Direzione Ricerca, Innovazione e Internazionalizzazione

Rodolfo Baggio

Bocconi University Ricercatore e Docente

Jacopo Paoletti

Exegesis Founder & Chairman

nest_clock_farsight_analog 02:00pm • 10 November

event10 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #2language Italian

From metasearch engines to AI agents: Who will control the future of travel search? Digital Strategy & Innovation

Panel • Digital Strategy & Innovation

Giulia Eremita, Simone Lini, Catriona Meehan

Giulia Eremita

BTO 2026 Digital Strategy

Simone Lini

Zerolook CEO

Catriona Meehan

Omio Director of Public Affairs

nest_clock_farsight_analog 03:00pm • 10 November

event10 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #2language English

The New Herd: how the new travel tribes form, move, and make choices Digital Strategy & Innovation

Panel • Digital Strategy & Innovation

Francesco D'Orazio, Anne Kirah, Emma Nelson, Mark Earls

Francesco D’Orazio

Pulsar Founder & CEO

Anne Kirah

Design anthropologist and psychologist

Emma Nelson

Monocle24, BBCLondonNews, ClassicFM Journalist

Mark Earls

HERDmeister

nest_clock_farsight_analog 04:00pm • 10 November

event10 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #2language Italian

[Cybersecurity Workshop] Digital trust is a tourism product Digital Strategy & Innovation

Toolboxes • Digital Strategy & Innovation

Elena Farinelli, Dario Cafiero, Giovanni Chiappa

Elena Farinelli

I Love Florence Digital Strategist & Owner

Dario Cafiero

PID Florence Digital specialist

Giovanni Chiappa

Punto Impresa Digitale - Camera di Commercio di Firenze Digital Specialist

nest_clock_farsight_analog 10:00am • 11 November

event11 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #2language Italian

The landscape and opportunities for the hotel industry in Tuscany

Panel •

Paola Olivari

Guida Viaggi Giornalista

nest_clock_farsight_analog 11:00am • 11 November

event11 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #2language Italian

Italian and foreign brands

Panel •

Andrea Galardi

Soges Group CEO

nest_clock_farsight_analog 12:00pm • 11 November

event11 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #2language Italian

Presentation of local projects and concrete opportunities

Panel •

Roberta Colla, Gabriele Tarantino

Roberta Colla

Simone Micheli: Architectural Hero CEO

Gabriele Tarantino

Currie & Brown Italy Senior Project & Construction Manager

nest_clock_farsight_analog 02:00pm • 11 November

event11 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #2language Italian

Italian Smart Destinations? Rapid innovation, slow regions Digital Strategy & Innovation

Panel • Digital Strategy & Innovation

Marco Platania, Michela Ciccarelli, Federico Assenza, Rodolfo Baggio, Emanuele Burioni

Marco Platania

Local Development Observatory – GAL Terra Barocca

Michela Ciccarelli

Tourism Data Analyst & BI

Federico Assenza

Data Analyst and Digital Consultant for Tourist Destinations

Rodolfo Baggio

Bocconi University Ricercatore e Docente

Emanuele Burioni

APT Services Emilia-Romagna Direttore

nest_clock_farsight_analog 03:00pm • 11 November

event11 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #2language Italian

Milan and Cortina Olympics—From Sports to Food Tourism Food & Wine Tourism

Panel • Food & Wine Tourism

Francesco Redi, Davide Rampello, Andrea Casadei, Elisabetta Salvadori

nest_clock_farsight_analog 04:00pm • 11 November

event11 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #2language Italian

Offbeat, on track: Niche within a niche, or a growing community? Digital Strategy & Innovation

Panel • Digital Strategy & Innovation

Chiara Mascarucci, Federico Geremei, Silvestro Serra, Francesca De Falco

11:00AM 12:00PM 02:00PM 03:00PM 04:00PM

11 NOVEMBER

10:00AM 11:00AM 12:00PM 02:00PM 03:00PM 04:00PM