event10 November nest_clock_farsight_analog02:00pm-02:50pm pin_drop Hall #2 language Italian

From metasearch engines to AI agents: Who will control the future of travel search?

Travel search is evolving: metasearch engines, platforms, and AI are increasingly bringing discovery, comparison, and booking closer together.

Together with Omio and Zerolook, we’ll explore how the journey from intention to purchase is changing, who is managing the new interface with travelers, and, above all, how tourism operators and brands can engage with these new ecosystems to remain visible, accessible, and bookable.