event11 November nest_clock_farsight_analog02:00pm-02:50pm pin_drop Hall #6 language Italian

Revenue Offbeat

From revenue management to demand management: in the era of the Offbeat Tribe, the real leap forward is no longer optimizing what already exists—rates, occupancy, ADR—but building demand months in advance, reaching travelers before they make a decision.

On stage, there are four operational hubs:

(1) How to differentiate segmentation across different research areas and make it traceable;
(2) How to integrate internal data streams (PMS, CRM) with external signals to build a unified view of the customer;
(3) How to rewrite the Unique Selling Proposition in the age of AI to speak directly to the right customer with an exclusive offer;
(4) Real-world examples of hotels achieving maximum optimization months before the target date.