event11 November nest_clock_farsight_analog02:00pm-02:50pm pin_drop Hall #4 language Italian

Hotel Revenue Phone: “from words to data – Making what you say just as measurable as what you rrite”

The hotel phone is still ringing, but it’s the only sales channel that no one treats like a channel: no tracking, no history, no KPIs. While every click on the booking engine leaves a trace that can be analyzed, every phone call vanishes into thin air as soon as the call ends. And yet, those calls involve requests, objections, rooms sold, and rooms lost.

In this panel, we’ll take a look at the Hotel Revenue Phone’s toolkit and challenge the unwritten rule that “what’s said verbally can’t be measured.”

We’ll show why this field is consistently overlooked, what tools are available today to convert spoken conversation into structured data, and what strategies are needed to grow this new revenue stream.

You’ll leave the session with a replicable method for finally giving a voice (and numbers) to the channel you had right in front of you.