Cutting through the hype: A hotel’s concrete path to net-zero means bringing sustainability back into the actual management of hospitality, distinguishing between what has a real impact and what merely serves to appear virtuous.
Because sustainable transition doesn’t start with a well-written phrase on a website, but with what happens every day behind the scenes at a hotel.
Everyone talks about sustainability in tourism, but amid declarations of principle, green storytelling, and good intentions, the most important part is often missing: the practical reality.
This panel stems from a concrete journey: that of a “standard” hotel that has chosen to measure, reduce, and change its processes, and to make daily decisions aimed at moving toward net-zero.
Not a perfect case study, not a theoretical manifesto, but a pragmatic account made up of choices, mistakes, compromises, data, suppliers, consumption, breakfasts, housekeeping, communication with guests, and possible investments.
SPEAKERS
Silvia Moggia
Tourism Management Consultant
