Generative AI models are transforming the way we imagine, create, and tell stories through video. New tools and new forms of expression are expanding creative possibilities, bridging the gap between idea and execution, and opening up entirely new avenues for communication.
This is a particularly interesting transformation for food and wine tourism, where visual storytelling is an integral part of conveying the identity of a product, a restaurant, a destination, or an experience.
During the talk, we will explore this evolution by demonstrating how generative AI can become a creative tool for building new imaginaries and narratives, including in the fields of tourism and food and wine tourism.
The session will feature practical case studies based on Runway, an internationally recognized platform for video generation and visual communication.
The workshop will be led by Giuliano Ambrosio, founder of ThinkingHat and official creative partner of Runway in Italy: a professional whose background combines technological expertise with a strong creative and artistic direction.
SPEAKERS
Roberta Milano
Tourism Marketing & Communication Strategist
Giuliano Ambrosio
ThinkingHat Founder & Managing Partner
