Food and wine tourism is evolving toward increasingly experiential models, in which wine and food serve as the starting point for a broader journey that integrates culture, landscape, wellness, sports, and human connections.
The panel aims to explore how destinations and businesses in the sector are developing offerings capable of transforming a simple tasting into an immersive and memorable experience. The focus will be on both young people and families—through the promotion of nature trails, sports activities, and wellness initiatives—and on an adult and international audience, through offerings that combine wine, art, entertainment, cultural enrichment, and exploration of the local area.
Through discussions featuring leading wineries and industry experts, the event will showcase projects and case studies that demonstrate how the success of contemporary wine tourism lies in its ability to evoke emotions, forge connections, and create authentic experiences. The panel will offer practical insights for destinations, consortia, businesses, and tourism operators interested in developing innovative models of food and wine tourism.
SPEAKERS
Gerardo Gondi
Chianti Rufina Consortium Presidente
Ilaria Guidantoni
Journalist and writer
Giuseppe Salvini
Florence Chamber of Commerce Segretario Generale
Antonio Paolini
Food and wine critic, journalist, and taster
Tiziana Frescobaldi
Artists for Frescobaldi - CastelGiocondo Responsabile del progetto
Donatella Cinelli Colombini
Wine Tourism Movement Imprenditrice vitivinicola e fondatrice
Alessandra Arcese
ISNART - National Institute for Tourism and Cultural Research Coordinatrice dell’Area Qualificazione Territorio e Imprese
