Natural destinations are among the most sought-after by today’s travellers, but also among the most fragile. The challenge is no longer simply managing visitor flows, but rethinking the relationship between tourism, ecosystems and communities, turning the visit into a tool for knowledge, protection and positive impact.
The panel explores how marketing, research, technology, art and social innovation can help build new ways of experiencing and understanding nature: guiding visitor behaviour, distributing flows, raising environmental awareness and generating value for local areas.
From communication that invites people to visit a destination differently to experiences that combine conservation, inclusion, culture and wellbeing, the discussion focuses on organisations that are moving beyond the traditional divide between protection and accessibility.
A conversation on how to make nature not just a backdrop to be consumed, but a heritage to be understood, experienced, safeguarded and helped to regenerate.
SPEAKERS
Frauke Fischer
University of Würzburg, Bavaria, Germany
Carmen Bizzarri
Università Europea di Roma Professore associato
Guðrið Højgaard
Visit Faroe Islands CEO
