Tuscany 2027: Understanding tourist flows, anticipating demand, planning for tourism FIAVET Toscana, in collaboration with Lybra Tech, presents a project to analyze and forecast regional inbound tourism for 2027, based on data from the 2024–2026 period.
Using advanced analytical tools, the project aims to go beyond traditional statistics on tourist visits by also taking into account regional dynamics, seasonality, and events that attract visitors.
The survey will cover nine strategic areas: Florence, Siena, Pisa, Lucca, Arezzo, Versilia, the coast between Livorno and Capalbio, Chianti, and Monte Amiata.
The goal is to identify emerging trends and provide travel agencies and tour operators with practical tools to anticipate demand, plan their offerings, and capitalize on new opportunities.
From data to forecasts, from forecasts to decisions: toward a more competitive, informed, and sustainable tourism industry in Tuscany.
SPEAKERS
Marcello Carfora
Lybratech - Zucchetti Group CCOO & Partnership Manager
