event11 November nest_clock_farsight_analog03:00pm-03:50pm pin_drop Hall #4 language Italian

Vibe Coding Hotel: “You don’t need a developer. You need an idea and the courage to give it a try.”

For years, technology in hotels has worked like this: you have a need, you explain it to someone, that person passes it on to a vendor, and the vendor puts it on the back burner. Months later, you get something back that vaguely resembles what you had in mind. In the meantime, the need has changed.

Vibe coding breaks this chain. Not because “coding becomes easy,” but because the know-how of the trade—the expertise a hotelier has gained after years of shifts, working the front desk, managing revenue, and dealing with complaints—stops being just a brief to hand off to an intermediary and becomes, instead, the building blocks themselves.

This panel doesn’t just describe the phenomenon—it demonstrates it. Two opposing paths that converge. Mirko Lalli starts with data and ends up with TourismIntel—a live website and app on the App Store, with not a single line of handwritten code. Nicola Zoppi starts with pure operations and ends up building a booking engine, channel manager, and PMS: the heart of the management system, the part that’s usually just endured.