For over twenty years, he has been weaving together marketing, innovation, and digital technology to drive the evolution of tourism. He works alongside destinations, regions, companies, and consortia to define strategies, visions, and new narratives. His approach emphasizes experimentation, strategic thinking, and “meaningful projects” capable of transforming innovation into identity, storytelling, and tangible value.
In the field of food and wine tourism, she has developed projects with the Parmigiano Reggiano Consortium and the Langhe Monferrato Roero Tourism Board. She has worked on marketing and communication strategies for regions and DMOs, including Puglia, Lazio, Campania, and Basilicata, as well as for Savona’s bid to become the Italian Capital of Culture.
She served as Director of Marketing, Communications, and Digital at ENIT and participated in national roundtables on digital innovation, from the MiBACT TDLab to the Prime Minister’s Office. She has taught tourism marketing and communication at the University of Genoa and the Catholic University of Milan; she is an author and co-author of books, a trainer, and a keynote speaker.
Since 2009, she has been a member of the BTO Scientific Committee, where she coordinates the Food & Wine Tourism track, and she is the founder and scientific director of the Food & Wine Tourism Forum
