More and more often, dining has become one of the reasons people choose a destination, talk about it, and return to it. A restaurant, a market, a winery, a pastry shop, or a tavern can become powerful tourist attractions, capable of generating economic value, fostering a sense of local identity, and building an international reputation.
In an era when travelers identify with communities based on shared interests, passions, and values—the OFFbeat tribes that serve as the theme for this edition of BTO—food is one of the most effective ways to foster a sense of belonging, because a region’s identity is conveyed through its cuisine, its people, and the stories that make it unique.
How much does the restaurant industry really contribute to a destination’s competitiveness? What impact does it have on travelers’ choices and the tourism economy? And how can restaurateurs, destinations, and tourism operators work together to transform culinary value into tourism value?
Drawing on research data, a real-world case study, and the perspective of a journalist and industry commentator, the panel will offer a multidisciplinary analysis of a phenomenon that is redefining the relationship between hospitality, the local area, and tourism, demonstrating how the restaurant industry has become one of the key drivers of the travel experience.
SPEAKERS
Nicoletta Polliotto
Brand Strategist, Food Marketer
Luigi Franchi
living room & kitchen Direttore Responsabile
Giovanni Di Tomaso
In Vino Business Consulente F&B e Wine List Designer
Saverio Mucci
Mastercard Vice President - Government Lead Italia
