Italian Hospitality Tribe - The Rulebreakers

The panel brings together nine representatives from various Italian hospitality groups to discuss a series of operational topics. Each organization is asked to present a recent case in which the company, an individual, or a team chose to tackle a challenge in a way that deviated from the norm—whether in product development, marketing, customer experience, organization, the use of AI and technology, internal processes, or other areas of the hospitality industry.

Everyone will follow the same outline: what the initial problem was, how it would normally have been addressed, what different approach was chosen, what makes this solution unconventional, how it was implemented, and what results it produced.

The goal is to highlight ideas, practices, and decisions that have truly transformed the way we work, while also recognizing the people and teams who made them possible.

The audience also joins the conversation: comments and questions are collected during the panel and projected onto the screen, fostering a dialogue between the stage and the audience.

The end result is to paint a concrete picture of how the Italian hotel industry is changing when it decides to step outside the most predictable norms.