Open-air: An Evolving Industry, Between Digital Technology and New Facilities.
Outdoor tourism has moved beyond the image of traditional camping and is now one of the most dynamic sectors of the Italian hospitality industry. It is undergoing a transformation on two fronts: the digital and the structural. On the one hand, direct booking channels, new tools for guest engagement, and artificial intelligence are changing the way vacations are promoted, sold, and managed. On the other hand, the industry is evolving with new types of accommodations, higher quality standards, and a growing focus on sustainability.
In line with the theme “Offbeat Tribes,” the panel brings together institutional and technical perspectives, as well as the firsthand experience of an entrepreneur in the sector, to understand how the industry has changed in Italy and where it is headed.
SPEAKERS
Alessandro Tortelli
Florence Center for Tourism Studies Direttore Scientifico
Lia Dal Cappello
HBenchmark Project & Account Manager per il settore Open Air
Enrico Paoli
Faita Federcamping Tuscany Direttore
Alberto Granzotto
Faita Federcamping Presidente
