BTO2026
Program
The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence
nest_clock_farsight_analog 11:00am • 10 November
A talk with european digital innovation hub
Panel •
Stig Marthinsen
Digital Innovation Hub Oceanopolis AS Managing Director
Elettra Neri
Italian Institute of Technology
Olivia Zechner
Salzburg Research Head of Research Group Innovation & Value Creation
Edoardo Colombo
Turismi.ai President
Maiju Viiki
City of Tampere / Visit Tampere Account Manager
nest_clock_farsight_analog 12:00pm • 10 November
Beyond Targeting: from email marketing to CPC advertising on social media and search engines Digital Strategy & Innovation
Toolboxes • Digital Strategy & Innovation
Alessandra Farabegoli
Palabra Email Marketing Strategist e co-founder
Michael Vittori
LabDigitale Head of Advertising
nest_clock_farsight_analog 02:00pm • 10 November
“Yes, forever,” but… off-script Destination
Nicholas Costantini
Cook Islands Tourism Corporation General Manager Sud Europa
Clara Svanera
Journalist covering tourism, culture, and international affairs, specializing in women's travel
Danielle Di Gianvito
Seychelles Tourism Board Direttore Italia
Maria Gasparella
Villa d'Este: The Collection Group Director of Sales and Marketing
nest_clock_farsight_analog 03:00pm • 10 November
Hospitality meets the restaurant industry: synergies, co-branding, and new models of hospitality Food & Wine Tourism
Chiara Maggenti
Atelier Damiano Carrara General Manager
Andrea Gori
Trattoria Da Burde 1901 Oste di Sala
Ermelinda Martino
Airelles Food & Beverage Manager
Carlo Vischi
Advisor: Food, Beverage, and Tourism
nest_clock_farsight_analog 04:00pm • 10 November
PMS FIGHT CLUB. (Not) Forbidden moves among Hotel Management Systems Hospitality
Fabio Di Prima
HOTELCUBE - Proxima Service CPTO
Edoardo Ridolfi
Slope Marketing Director
Marco Matarazzi
Slope CEO & co-founder
Tommaso Tiberi
Mews Commercial Director Italia
nest_clock_farsight_analog 10:00am • 11 November
FROM ALL TO ALL. From accessible tourism to destinations for everyone Destination
Roberto Vitali
Village for All V4A® CEO & co-founder
Angela Dedola
Tourism in the Region of Sardinia Dirigente Assessorato
Alessandro Fiore
Sustainable Territories Senior Project Manager
nest_clock_farsight_analog 11:00am • 11 November
FROM CONTENT TO PHYSICAL PRESENCE. How to bring people from the digital world to destinations, hotels, and events. Digital Strategy & Innovation
Product Presentation • Digital Strategy & Innovation
Matteo Gazzarri
Brief Founder
Roberta Milano
Tourism Marketing & Communication Strategist
Niccolò Di Vito
Brief Founder e Creative Director
nest_clock_farsight_analog 12:00pm • 11 November
Those who inspire first get bookings first: Club del Sole’s YouTube strategy Digital Strategy & Innovation
Product Presentation • Digital Strategy & Innovation
Michela Marzoli
Club del Sole Direttore Marketing e Comunicazione
Valerio Ronchi
Fragos Media CEO & Founder
nest_clock_farsight_analog 02:00pm • 11 November
nest_clock_farsight_analog 03:00pm • 11 November
Digital traces of tourism: who’s really in Italy? Big data tells us Destination
Product Presentation • Destination
Enrico Bontorin
Motion Analytica Head of Operation and Sales
nest_clock_farsight_analog 03:25pm • 11 November
What lies ahead for us? Tourism in Tuscany in 2027 Destination
Product Presentation • Destination
Marcello Carfora
Lybratech - Zucchetti Group CCOO & Partnership Manager
