BTO2026
Program
The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence
nest_clock_farsight_analog 11:00am • 10 November
Culture by the Numbers Destination
Sandra Torre
Città di Genova Direttore Turismo
Fabrizio Sudano
National Archaeological Museum of Reggio Calabria Direttore
nest_clock_farsight_analog 12:00pm • 10 November
FROM PLACE BRANDING TO PLACE SIGNALING. How to build a sense of belonging and relevance in the age of tribes and AI Destination
Filippo Vidal
FutureBrand São Paulo Director and Partner
Letizia Ciaccafava
Destination Makers Destination Marketing Strategist | Place Branding Expert
Arnaldo A. Bastos
FutureBrand Chief Design Officer and partner
nest_clock_farsight_analog 02:00pm • 10 November
OFFBEAT WALLS. Street Art, Urban Regeneration, and New Cultural Geographies Destination
Davide De Crescenzo
www.intoscana.it Direttore responsabile
Francesco Palumbo
Fondazione Sistema Toscana Direttore
Pierluigi Nucci
La Maesa Community Cooperative Amministratore
nest_clock_farsight_analog 03:00pm • 10 November
SILVER VILLAGE. How longevity is reshaping the destinations of the future Destination
Gianni Lacorazza
Appennino ETS Foundation Co-Founder e Vicepresidente
Giuliano Resce
University of Molise Professore Associato
Marco Corrias
Fluminimaggiore Community Cooperative Presidente
nest_clock_farsight_analog 04:00pm • 10 November
THE DATA LANGUAGE. When data becomes a common language Destination
Giovanni Arata
Bologna Welcome Foundation Responsabile Contenuti e Dati
Paola Bagatella
Veneto Regional Federated Tourism Observatory
Mari Heininen
City of Helsinki Tourism Advisor, Network coordinator
Schmutz Ádám
VisitBalaton365 Tourism Strategy & Digital Development Expert
nest_clock_farsight_analog 10:00am • 11 November
THE COMMUNITY DESTINATION. When the group becomes the destination Destination
Mattia Fiorentini
Scomfort Zone Founder
Claudio Pelizzeni
Si Vola Co-Founder
Ludovico Orlandi
BHS Travel Founder
Erika De Santi
WeRoad Co-Founder e Chief of Experience
nest_clock_farsight_analog 11:00am • 11 November
DESTINATIONS BEYOND TOURISM. How to attract talent, skills, and new residents Destination
Francesca Sofia
CDP Foundation Direttore Generale
Gianna Elisa Berlingerio
Apulia Region Direttora Dipartimento Sviluppo Economico
Emma Taveri
Destination Makers CEO
Darcy Marie Mayfield
Shift with Darcy Marie, Experience Tulsa Belonging & Relocation Strategist
nest_clock_farsight_analog 12:00pm • 11 November
NATURAL INTELLIGENCE. How natural destinations are innovating to protect, enhance, and make their ecosystems accessible Destination
Frauke Fischer
University of Würzburg, Bavaria, Germany
Carmen Bizzarri
Università Europea di Roma Professore associato
Guðrið Højgaard
Visit Faroe Islands CEO
nest_clock_farsight_analog 02:00pm • 11 November
DESTINATIONS IN BALANCE. A new tourism pact: from entitlement to shared responsibility Destination
Francesco Maria Barbini
University of Bologna Direttore del Centro di Studi Avanzati sul Turismo - CAST
Rikke Holm Petersen
Wonderful Copenhagen Director of Marketing, Communication & Behavior
Barbara Marcotulli
Advisor in Communication & Experience Design
Davide Bomben
Il Diamante - Quality Group Responsabile progetti speciali e sviluppo
Paola Olivari
Guida Viaggi Giornalista
nest_clock_farsight_analog 03:00pm • 11 November
OUTDOOR TRIBES. Who really leads the new explorers? Destination
Elena Magni
Liguria Region Dirigente Turismo sostenibile e imprese turistiche
Andrea Gelsomino
Expert in outdoor tourism and product development
Marco Colombo
Bormio Tourism Coordinatore Generale
Albert Brenner
Outdooractive CEO
nest_clock_farsight_analog 04:00pm • 11 November
Who controls the Destination? A comparison of models, from local areas to international markets Destination
Hansjörg Mair
Schwarzwald Tourismus GmbH CEO
Tina Verstuyft
Visit Flanders Head of Operations
Daniele Manetti
Visit Flanders Director Italy
Kaspar Weber
Ticino Tourism Vicedirettore
Flavia Maria Coccia
Assidema Vice presidente
