BTO2026
Program
The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence
nest_clock_farsight_analog 11:00am • 10 November
Food and Wine Tourism: between new tribes and AI agents Food & Wine Tourism
Roberta Milano
Tourism Marketing & Communication Strategist
Francesca Benati
Amadeus Italy Senior Vice President Global Travel Sellers e Amministratore Delegato
Fabio Galetto
Google Italy Sales Director
nest_clock_farsight_analog 12:00pm • 10 November
Florence and the Florence Area: managing the destination in the age of the algorithmic traveler Institutional
Silvia Moggia
Tourism Management Consultant
Floriana Harder
Kinoa Innovation Studio Project Manager di Kimap
Jacopo Vicini
City of Florence Assessore Sviluppo Economico, Turismo, Fiere e Congressi
Matteo Casanovi
Firenze Smart Presidente
nest_clock_farsight_analog 02:00pm • 10 November
RistoImpact: how important is the restaurant industry to tourism? Food & Wine Tourism
Nicoletta Polliotto
Brand Strategist, Food Marketer
Luigi Franchi
sala&cucina Direttore Responsabile
Giovanni Di Tomaso
In Vino Business Consulente F&B e Wine List Designer
Saverio Mucci
Mastercard Vice President - Government Lead Italia
nest_clock_farsight_analog 03:00pm • 10 November
Open Air Tribes Hospitality
Alessandro Tortelli
Florence Center for Tourism Studies Direttore Scientifico
Lia Dal Cappello
HBenchmark Project & Account Manager per il settore Open Air
Enrico Paoli
Faita Federcamping Tuscany Direttore
Alberto Granzotto
Faita Federcamping Presidente
nest_clock_farsight_analog 04:00pm • 10 November
The five tribes of taste: from segmentation to product design Food & Wine Tourism
Halil Korkmaz
Istanbul Convention and Visitors Bureau Board member & Treasurer
Federico Desimoni
Consortium for the Protection of Balsamic Vinegar of Modena Direttore Generale
Roberta Garibaldi
Italian Association for Food and Wine Tourism Presidente
nest_clock_farsight_analog 10:00am • 11 November
Offbeat Hotel: from surface-level sustainability to achievable Net-Zero Hospitality
Silvia Moggia
Tourism Management Consultant
nest_clock_farsight_analog 11:00am • 11 November
The guest is not just a number: the toolbox for relational and empathetic marketing Hospitality
Francesco Bondielli
California Park Hotel Capo Ricevimento
Alessandro Augier
Gala Management Amministratore
Daiana Ferretti
Acapulco Hotel Direttrice
nest_clock_farsight_analog 12:00pm • 11 November
Beyond Targeting: the new meta advertising – signals, creativity, and tribes Digital Strategy & Innovation
Toolboxes • Digital Strategy & Innovation
Veronica Civiero
Delivera CEO& Founder
Giorgia Deiuri
Product Manager & Social Media Expert
nest_clock_farsight_analog 02:00pm • 11 November
Is wine still culture? Contemporary expressions, landscapes, and new audiences Food & Wine Tourism
Monica Molteni
University of Verona Professoressa associata di Museologia e critica artistica
Susanna Gristina
Iter Vitis International Association Presidente
Fabio Piccoli
Wine Meridian Direttore Responsabile
Mauro Carbone
Enoteca Regionale del Barbaresco Presidente
Luca Bochicchio
University of Verona Professore associato
nest_clock_farsight_analog 03:00pm • 11 November
Being discoverable and relevant to AI – The challenge for destination websites Digital Strategy & Innovation
Toolboxes • Digital Strategy & Innovation
Luca Vescovi
Jampaa.it Ricerca e Sviluppo
Costanza Giovannini
Fondazione Sistema Toscana Responsabile Area Comunicazione e Promozione Turistica
Valentina Lepore
SEOjolie Consulente SEO e AI - Organic growth strategist
nest_clock_farsight_analog 04:00pm • 11 November
EVERYONE’S CRAZY ABOUT A DONUT. From algorithms to standardization: when communication becomes a trap Food & Wine Tourism
Michele Pozzobon
Burici General Manager
Paola Sucato
PR and communications consultant, digital strategist in the food and tourism sectors
Pietro Caroli
Trattoria Trippa Owner & Co-founder
Anthony La Salandra
SMARTLAND: Veneto Regional Innovation Network Cluster Manager
Alberto Lupini
Italia a Tavola Direttore
