BTO2026

Program

The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence

nest_clock_farsight_analog 11:00am • 10 November
event10 November • 11:00am-12:50pmnest_clock_farsight_analog11:00am-12:50pmpin_drop Hall #4language Italian
Italian Hospitality Tribe – The Rulebreakers Hospitality

Panel • Hospitality

Lorenzo Vidoni, Giulia Eremita, Angelo La Riccia, Filippo Ribacchi, Andrea Galardi, Guido Brucellaria, Paolo Manca, Ambra Lee Agnoletti, Sara Prontera, Sara Brunelli
Lorenzo Vidoni

CampusX Cluster General Manager
Giulia Eremita

BTO 2026 Digital Strategy
Angelo La Riccia

VOIhotels Chief Commercial Officer

Filippo Ribacchi

BZAR Hotels CEO & Founder
Andrea Galardi

Soges Group CEO
Guido Brucellaria

WorldHotels Italy & Southeast Europe Director of ICT & Information Security | CISO
Paolo Manca

Felix Hotels Amministratore Delegato
Ambra Lee Agnoletti

Minor Hotels Direttore Vendite
Sara Prontera

Nicolaus Direttrice Marketing e Comunicazione
Sara Brunelli

HNH Hospitality Chief innovation officer

nest_clock_farsight_analog 02:00pm • 10 November
event10 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #4language Italian
Hype vs. Reality: the true state of AI adoption in tourism, unfiltered Hospitality

Panel • Hospitality

Alessandro Nucara, Salvio Capasso, Valeria Fedele, Francesco Tapinassi, Barbara Casillo
Alessandro Nucara

Federalberghi Direttore Generale
Salvio Capasso

SRM Head of Businesses & Territory Dept.
Valeria Fedele

Assohotel Coordinatore Nazionale
Francesco Tapinassi

BTO 2026 Direttore Scientifico
Barbara Casillo

Italian Association of Hotels (Confindustria Alberghi) Direttore Generale

nest_clock_farsight_analog 03:00pm • 10 November
event10 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #4language Italian
Wine Experience 4.0: when wine, culture, and the outdoors become a destination Food & Wine Tourism

Panel • Food & Wine Tourism

Gerardo Gondi, Ilaria Guidantoni, Giuseppe Salvini, Antonio Paolini, Tiziana Frescobaldi, Donatella Cinelli Colombini, Alessandra Arcese
Gerardo Gondi

Chianti Rufina Consortium Presidente
Ilaria Guidantoni

Journalist and writer

Giuseppe Salvini

Camera di Commercio di Firenze Segretario Generale
Antonio Paolini

Food and wine critic, journalist, and taster

Tiziana Frescobaldi

Artists for Frescobaldi - CastelGiocondo Responsabile del progetto
Donatella Cinelli Colombini

Wine Tourism Movement Imprenditrice vitivinicola e fondatrice
Alessandra Arcese

ISNART - National Institute for Tourism and Cultural Research Coordinatrice dell’Area Qualificazione Territorio e Imprese

nest_clock_farsight_analog 04:00pm • 10 November
event10 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #4language English/Italian
SMART MED. Mediterranean port cities: tourism, innovation, and new destination strategies Destination

Panel • Destination

Vlaho Margaretic, Dolores Ordóñez, Ester Tamasi, Rocco Garufo
Vlaho Margaretic

City of Dubrovnik Senior Tourism Advisor Specialist
Dolores Ordóñez

AnySolution Director
Ester Tamasi

Malta Tourism Authority - VisitMalta Italy Direttore
Rocco Garufo

City of Livorno Assessore

nest_clock_farsight_analog 10:00am • 11 November
event11 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #4language Italian
THE NEXT ERA OF GENERATIVE AI STORYTELLING. Food & Wine tourism creative communication Food & Wine Tourism

Toolboxes • Food & Wine Tourism

Roberta Milano, Giuliano Ambrosio
Roberta Milano

Tourism Marketing & Communication Strategist

Giuliano Ambrosio

ThinkingHat Founder & Managing Partner

nest_clock_farsight_analog 11:00am • 11 November
event11 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #4language Italian
NO ONE LEFT BEHIND. Food, places, and information for truly accessible tourism Food & Wine Tourism

Panel • Food & Wine Tourism

Annalisa Romeo, Anna Mayer, Roberto Carcangiu, Sandra Torre, Marta Grelli
Annalisa Romeo

Appennino Foundation Direttrice
Anna Mayer

Guitián Mayer Divulgatrice gastronomica
Roberto Carcangiu

Professional Association of Italian Chefs, APCI Chef - Presidente nazionale
Sandra Torre

Città di Genova Direttore Turismo
Marta Grelli

Travelin CEO e Founder

nest_clock_farsight_analog 12:00pm • 11 November
event11 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #4language Italian
The allure of TV series Destination

Panel • Destination

Paolo Carelli, Marco Valerio Pugini, Stefania Ippoliti, Enrico Ballarin
Paolo Carelli

Università Cattolica del Sacro Cuore Ricercatore e docente
Marco Valerio Pugini

Panorama Films Producer
Stefania Ippoliti

Tuscany Film Commission Responsabile
Enrico Ballarin

Mestiere Cinema Titolare e Produttore Esecutivo

nest_clock_farsight_analog 02:00pm • 11 November
event11 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #4language Italian
Hotel Revenue Phone: “from words to data – Making what you say just as measurable as what you write” Hospitality

Toolboxes • Hospitality

Nicola Zoppi, Varner Ferrato
Nicola Zoppi

Mind Lab Hotel CEO
Varner Ferrato

Hotel Miramonti Turin Direttore

nest_clock_farsight_analog 03:00pm • 11 November
event11 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #4language Italian
Vibe Coding Hotel: “You don’t need a developer. You need an idea and the courage to give it a try.” Hospitality

Toolboxes • Hospitality

Nicola Zoppi, Mirko Lalli
Nicola Zoppi

Mind Lab Hotel CEO
Mirko Lalli

Rankwit.ai Investor & Chairman

nest_clock_farsight_analog 04:00pm • 11 November
event11 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #4language Italian
Job Redesign. When AI enters the front office, who does what? Hospitality

Toolboxes • Hospitality

Claudia Ferrero, Ilaria Bigliazzi
Claudia Ferrero

Horeca Job CEO & Founder
Ilaria Bigliazzi

HR Director

10 NOVEMBER
11:00AM 02:00PM 03:00PM 04:00PM
11 NOVEMBER
10:00AM 11:00AM 12:00PM 02:00PM 03:00PM 04:00PM