BTO2026

Program

The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence

nest_clock_farsight_analog 10:00am • 10 November
event10 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #5 Turespañalanguage English/Italian
[OPENING] Offbeat Tribes Digital Strategy & Innovation

Speech • Digital Strategy & Innovation

Giulia Eremita, Anne Kirah, Francesco Tapinassi, Michel Maffesoli
Giulia Eremita

BTO 2026 Digital Strategy
Anne Kirah

Design anthropologist and psychologist

Francesco Tapinassi

BTO 2026 Direttore Scientifico
Michel Maffesoli

Sorbonne University Professor Emeritus

nest_clock_farsight_analog 11:00am • 10 November
event10 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #5 Turespañalanguage Italian
Destinazione Toscana Institutional

Panel • Institutional

Eugenio Giani, Leonardo Marras, Michele Angiolini, Manuela Bigi, Mirko Lalli, Francesco Palumbo, Giacomo Bugliani
Eugenio Giani

Tuscany Region Presidente
Leonardo Marras

Tuscany Region Assessore all'economia e al turismo
Michele Angiolini

Delegato turismo Anci Toscana e Sindaco di Montepulciano
Manuela Bigi

Tuscany Region Dirigente Settore Turismo, Commercio e Servizi
Mirko Lalli

Rankwit.ai Investor & Chairman
Francesco Palumbo

Fondazione Sistema Toscana Direttore
Giacomo Bugliani

Toscana Promozione Turistica Commissario

nest_clock_farsight_analog 12:00pm • 10 November
event10 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #5 Turespañalanguage Italian
From Product to Place: when and how food and wine become tourism Food & Wine Tourism

Panel • Food & Wine Tourism

Francesco Tapinassi, Leonardo Marras, Bruno Bertero, Paolo Tegoni, Luisanna Messeri, Paolo Setta
Francesco Tapinassi

BTO 2026 Direttore Scientifico
Leonardo Marras

Tuscany Region Assessore all'economia e al turismo
Bruno Bertero

Langhe Monferrato Roero Tourism Board Direttore Generale
Paolo Tegoni

Terrae Cultural and Culinary Center Docente e gastronomo
Luisanna Messeri

Chef, author, writer, and TV personality

Paolo Setta

Il Bosso Cooperative Direttore Turismo, Comunicazione e Marketing

nest_clock_farsight_analog 02:00pm • 10 November
event10 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #5 Turespañalanguage Italian
Tourism Data: More than just arrivals and overnight stays. From monitoring centers to the smart platform: how data guides destination decision-making

Panel •

Luca De Pietro, Linda Gazzillo, Linda Causin
Luca De Pietro

Veneto Region Direttore UO "Strategie ICT e Agenda Digitale del Veneto"
Linda Gazzillo

Almaviva Group Functional Analyst
Linda Causin

Almaviva Group Project Manager

nest_clock_farsight_analog 03:00pm • 10 November
event10 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #5 Turespañalanguage Italian
Solo, Not Alone Solo, non sola BTO Women

Panel • BTO Women

Elisa Peroli, Clara Svanera, Amalia Saporetti, Slawka G. Scarso, Barbara Roveda
Elisa Peroli

Villa La Massa General Manager
Clara Svanera

Journalist covering tourism, culture, and international affairs, specializing in women's travel

Amalia Saporetti

Master's Degree in Tourism Economics, Sorbonne

Slawka G. Scarso

Professor of Wine Tourism

Barbara Roveda

Bell’Italia - Cairo Editore Giornalista

nest_clock_farsight_analog 04:00pm • 10 November
event10 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #5 Turespañalanguage English/Italian
Sustainable Tourism Development for DMOs through Data-Driven Approaches and AI Destination

Panel • Destination

Michele Colavito, John Fitzgibbon, Costanza Alesse, Manuela Bigi
Michele Colavito

Clust-ER Turismo Cluster Manager
John Fitzgibbon

NECSTouR Network of European Regions for Sustainable Tourism Managing Director
Costanza Alesse

NECSTOUR asbl Project Manager
Manuela Bigi

Tuscany Region Dirigente Settore Turismo, Commercio e Servizi

nest_clock_farsight_analog 10:00am • 11 November
event11 November • 10:00am-11:50amnest_clock_farsight_analog10:00am-11:50ampin_drop Hall #5 Turespañalanguage Italian
[BY RESERVATION ONLY] It’s a short step from Offbeat to Too Beat: a co-design workshop for more mindful destination marketing Digital Strategy & Innovation

Toolboxes • Digital Strategy & Innovation

Paolo Grigolli, Marco Berni, Rita Duina, Irene Marconi
Paolo Grigolli

Destination Management Expert

Marco Berni

Codesign Tuscany Ricercatore e designer
Rita Duina

Codesign Tuscany Presidente
Irene Marconi

Municipality of Massa Marittima Sindaco

nest_clock_farsight_analog 12:00pm • 11 November
event11 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #5 Turespañalanguage Italian
Humans-as-Luxury Hospitality

Panel • Hospitality

Simone Puorto
Simone Puorto

Elegia Founder

nest_clock_farsight_analog 02:00pm • 11 November
event11 November • 02:00pm-02:25pmnest_clock_farsight_analog02:00pm-02:25pmpin_drop Hall #5 Turespañalanguage Italian
Italy Ambassador Awards: Opening of the awards ceremony and Presentation of special awards and the Best Creator Award for the Region

Awards •

Svetlana Trushnikova, Francesco Tapinassi, Przemyslaw Cichowlas, Enzo Passaro, Federica Girardi, Graziano Mancuso
Svetlana Trushnikova

Italy Ambassador Awards and IAW ON THE ROAD Founder
Francesco Tapinassi

BTO 2026 Direttore Scientifico
Przemyslaw Cichowlas

Zakręcony Włoski Content Creator
Enzo Passaro

Duonova Docente, Coach, Speaker, Autore
Federica Girardi

Italy Ambassador Awards Social Media Team
Graziano Mancuso

Italy Ambassador Awards Social Media Team

nest_clock_farsight_analog 02:25pm • 11 November
event11 November • 02:25pm-02:50pmnest_clock_farsight_analog02:25pm-02:50pmpin_drop Hall #5 Turespañalanguage Italian
Italy Ambassador Awards: Awards ceremony for the Beauty & Spa, Fashion, and Luxury Lifestyle categories

Awards •

Stefania Giampalmo, Martina Peruzzini, Federica Atza, Monia Ronconi, Alessia Recchia, Marco Pirondini
Stefania Giampalmo

Italy Ambassador Awards, Beauty & Spa Project Manager
Martina Peruzzini

Gemology Cosmetics Distributrice esclusiva per l’Italia
Federica Atza

General Manager, Wellness & Hospitality Consulente
Monia Ronconi

HotelmyPassion Founder & Web Editor

Alessia Recchia

Italy Ambassador Awards Social Media Manager
Marco Pirondini

Italy Ambassador Awards Amministratore

nest_clock_farsight_analog 03:00pm • 11 November
event11 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #5 Turespañalanguage Italian
Italy Ambassador Awards: Awards ceremony for the Travel & Destination category

Awards •

Izabela Krzanowska, Domenico Palladino, Barbara Millucci, Gionata Tedeschi, Lia Petruolo, Alessandro Belardo
Izabela Krzanowska

Italy Ambassador Awards Project Manager Travel&Destination e Direttrice IAW Global
Domenico Palladino

Qualitytravel.it Direttore editoriale
Barbara Millucci

Corriere della Sera Giornalista professionista
Gionata Tedeschi

Platform for Made in Italy Chairman Visionari di Impresa e Ingenium-innovation

Lia Petruolo

Italy Ambassador Awards Social Media Team
Alessandro Belardo

Italy Ambassador Awards Social Media Team

nest_clock_farsight_analog 04:00pm • 11 November
event11 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #5 Turespañalanguage Italian
Italy Ambassador Awards: Awards ceremony for the Food & Beverage category

Awards •

Sonia Moura, Giovanni Angelucci, Sarah Pandolfini, Ornella Macorig, Gianfranco Zinzilli
Sonia Moura

Italy Ambassador Awards Marketing & Communication Director
Giovanni Angelucci

Vanity Fair, Gambero Rosso, Mixer, Reporter Gourmet Food & Wine and Travel Journalist
Sarah Pandolfini

sarah in primo piano Video strategist, videomaker, creator
Ornella Macorig

Italy Ambassador Awards Social Media Team
Gianfranco Zinzilli

Rai Direttore Radio Digitali Specializzate e Podcast

10 NOVEMBER
10:00AM 11:00AM 12:00PM 02:00PM 03:00PM 04:00PM
11 NOVEMBER
10:00AM 12:00PM 02:00PM 03:00PM 04:00PM