BTO2026
Program
The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence
nest_clock_farsight_analog 11:00am • 10 November
First-time experiences, detours, encounters: What are we really looking for when we travel?
Panel •
Rodolfo Baggio
Bocconi University Ricercatore e Docente
Giorgia Laudati
BTO 2026 Coordinatrice Young Speaker
Arianna Bertoni
TSM - Trentino School of Management Progettista nell’ambito del turismo e dello sviluppo territoriale
Francesco Cima
Betweendots Co-Founder
Gessica Cucchiara
Unico Stay Founder
nest_clock_farsight_analog 12:00pm • 10 November
Free to Go. From your front door to a tropical island BTO Women
Nadia Bert
Uber Public Policy Manager
Christina Boixière
NomadSister Founder
Clara Svanera
Journalist covering tourism, culture, and international affairs, specializing in women's travel
Monica Bocchiardo
City of Genoa Direttore Grandi eventi e promozione della città
Danielle Di Gianvito
Seychelles Tourism Board Direttore Italia
nest_clock_farsight_analog 02:00pm • 10 November
Destinations on Google: getting noticed, understanding travelers, growing Digital Strategy & Innovation
Toolboxes • Digital Strategy & Innovation
Luca Bove
Local Strategy CEO
Olga Chatzidoukaki
Google Search Strategic Partnerships Development Manager
nest_clock_farsight_analog 03:00pm • 10 November
Travel Compass: a compass to help you find your way through the stormy seas of advertising Digital Strategy & Innovation
Toolboxes • Digital Strategy & Innovation
Elena Farinelli
I Love Florence Digital Strategist & Owner
Paolo Ratto
TWOW Founder & Chairman
nest_clock_farsight_analog 04:00pm • 10 November
THE TRIBE THAT SAW THE FUTURE. When Carlin Petrini envisioned a form of tourism that didn’t exist yet Food & Wine Tourism
Roberta Milano
Tourism Marketing & Communication Strategist
Eleonora Cozzella
Il Gusto - la Repubblica Direttore
Barbara Nappini
Slow Food Italy Presidente
nest_clock_farsight_analog 10:00am • 11 November
The territory as co-author: between those who protect it and those who pass through it
Panel •
Rodolfo Baggio
Bocconi University Ricercatore e Docente
Giorgia Laudati
BTO 2026 Coordinatrice Young Speaker
Amalia Cerrito
Alvaland Co-Founder & CEO
Giulio Del Giudice
Young professional, Youth worker, PhD
Nicole Pizzolato
Libere di Viaggiare APS Fondatrice e Presidente
nest_clock_farsight_analog 11:00am • 11 November
F Beyond the Borders. The world as told by women BTO Women
Clara Svanera
Journalist covering tourism, culture, and international affairs, specializing in women's travel
Sabah Kaddouri
Le Monde Economique Journalist
Maria Francisca Opazo Clavijo
La Vida Nomade Journalist - Editor
Tiziana Cosso
Luxury Content Creator
Nathalie Corré
Enhabler Solo senior Traveller
nest_clock_farsight_analog 12:00pm • 11 November
Ambassadors of the Region: how hyperlocal information drives experiential tourism and highlights local excellence and identity Food & Wine Tourism
Silvia Savoye
Aostasera.it Direttrice responsabile
Davide De Crescenzo
www.intoscana.it Direttore responsabile
Simona Bellocci
Fondazione Sistema Toscana - intoscana.it Caporedattore
Matteo Rainisio
Edinet CEO
nest_clock_farsight_analog 02:00pm • 11 November
Revenue Offbeat Hospitality
Emanuele Mansueti
Hotel Performance Revenue Coach
Federica Salvatori
ReVibe LTD Strategist Consultant & Founder
Emanuele Nardin
HotelPerformance CEO
nest_clock_farsight_analog 03:00pm • 11 November
GEO REPUTATION. Being found when AI is searching Hospitality
Alessandra Favaretto
Nozio Head of Sales & Marketing
Armando Travaglini
Digital Marketing for the Tourism Industry Consulente e formatore
Luca Bove
Local Strategy CEO
nest_clock_farsight_analog 04:00pm • 11 November
DMOs and the Challenge of AI – Initial Findings from the TC4AI Research Project Destination
Marco Antonioli
Studio Giaccardi & Associati Sociologo e capo analista
Rodolfo Baggio
Bocconi University Ricercatore e Docente
Manuela De Carlo
IULM University Docente
Giuseppe Giaccardi
Studio Giaccardi & Associati Founder e CEO
